Sports moments live beyond the game at Bleacher Report. More than just scores and stats, B/R sits at the crossroads of sports, fashion, current events, and culture. It’s the place where highlights turn into conversations and fandom comes alive. At its core, the app is a social experience, drawing fans in and encouraging dialogue. For almost three years I led product design for B/R. I solidified the creative vision for the products, oversaw the creation of an innovative, forward-thinking design system, executed and delivered designs and managed a creative team through a time of transition.
In 2022 we began a total redesign of the B/R app. The focus was on video content, more engaging alerts, and the addition of sports-focused Creators who would host live shows within the app.
A quick and intuitive onboarding sequence allowed users to build their "favorites" list, using geo-targeting to identify local teams.
The home screen, with scores, vertical video, news articles, shortcuts to favorite teams, polls, Creator content and VOD cater to fans' voracious appetite for all things sports.
B/R fans are passionate about their communities. What sets B/R apart from other sports apps is the continuous conversations users have with other fans in the app.
Bleacher Report gamecasts give fans stats, play-by-play, injury reports, betting odds, standings, and forums, with a pop-up chat so users are in constant contact with their communites.
Vertical video makes for a more immersive experience, in line with how people naturally consume content today. Reactions, live chat, polls, etc. all keep users engaged longer.
Following the app redesign, we overhauled the website as well, resulting in a more intuitive and holistic site that is easy to navigate, allowing fans easy access to the content they want.
The navigation is robust, with all of the many sports, leagues, and teams to account for. Going big and making ample space for a well-organized navigation made all the difference.
The Creator Studio is more of a "behind-the-scenes" feature that fans don't interact with. It caters to the Creators who are producing their shows and going live within the app.